Fashion
★ Standout Result
Aug '24 – Aug '25
Humera Ensembles
Premium accessible fashion — modern silhouettes, traditional craft.
2.5x → 9.8x
Monthly ROI (+292%)
What moved the needle
- Re-engaged past buyers with personalized dynamic ads and member-only offers
- Strengthened purchase confidence with trust signals like fast shipping
- Addressed fit hesitation using authentic customer visuals and sizing references
- Repositioned brand perception around quality, craft, and accessible luxury
Google AdsMeta Advertising
Fashion
Apr '24 – Mar '25
Khamaj India
Slow-living clothing brand — timeless, nature-inspired pieces.
7x → 11x
Monthly ROI (+57%)
What moved the needle
- Converted passive viewers into high-intent shoppers with sharp audience targeting
- Scaled across multiple channels to find where the audience was most responsive
- Expanded top-performing products to international markets
- Refined the user journey to consistently turn visitors into buyers
Google AdsMeta AdvertisingYouTube Marketing
Fashion
Nov '24 vs Nov '25
Closet Affair
Contemporary fashion label — comfort, elegance, modern trends.
What moved the needle
- Continuous Meta creative refresh to beat ad fatigue and scale winning combos
- YouTube campaigns built top-of-funnel awareness that lifted all paid channels
- Google Performance Max captured high-intent demand across Search, Shopping & Display
- Website CRO — optimized product placement, navigation, and visual hierarchy
Google AdsMeta AdvertisingYouTube Marketing
Jewellery
Jun '24 – Feb '25
Parishri Jewellery
Boutique Jaipur brand — handcrafted gold-plated traditional pieces.
What moved the needle
- Drove quality traffic via top-funnel awareness campaigns on Instagram and web
- A/B tested static, video, and carousel formats to identify top-performing creatives
- Flexible budget reallocation in response to market conditions for peak efficiency
- Personalized messaging and offers applied at each funnel stage to lift conversions
Google AdsMeta Advertising
Baby & Kids
Jul '24 – Jul '25
Baby Aroosa
Premium luxury newborn essentials — comfort-first, timeless elegance.
What moved the needle
- Influencer-backed campaigns and testimonials to build trust with new parents
- Remarketing shifted to cross-sell products and activate parent referrals
- Educational and storytelling creatives to justify pricing and showcase product value
- Modular creative testing to continuously optimize campaign performance
Google AdsMeta AdvertisingYouTube Management
App & Booking
Mar '24 – Apr '25
LUZO
Smart salon & spa booking app — 30-second bookings, 40% savings.
122 → 426
Monthly bookings
What moved the needle
- Real-time budget reallocation based on CAC trends and seasonality
- Precision remarketing for high-intent visitors to strengthen brand recall
- Multi-channel awareness campaigns to unlock new audience segments
- A/B testing across static, carousel, and video to lower cost per conversion
Google AdsMeta AdvertisingYouTube Management
Home Décor
Prior 3 months vs. first 3 months
Isaaka Creations
Contemporary handcrafted décor — 3D wall art, lamps, and planters.
61 → 212
Monthly orders (+249%)
12% → 22%
Returning customers
What moved the needle
- Restructured ad account into clear top-, mid-, and bottom-funnel segments
- ROAS-led scaling framework with A/B testing and budget shifted to top performers
- Layered retargeting with dynamic product ads, cart reminders, and intent messaging
- Post-purchase nurturing flows to drive repeat orders and long-term retention
Google AdsMeta Advertising
No case studies in this category yet.
